How to Develop the Key Purpose of Your Speech

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The number one way to connect with your audience has less to do with eye contact, making them laugh (though this is helpful), or how energetic you are, and has a lot more to do with feelings. True connection is developed when the audience feels you are adding value to their lives. We make decisions based on emotions, and watching a speech that makes us feel something is when we decide (subconsciously or otherwise) whether or not we connect with what the speaker is saying.

The first step in creating this meaningful impact is in developing the key purpose of your speech. Check out the video below for a crash course (tailored specifically for a Toastmasters audience, but applicable to all) in how to develop the key purpose of your speech.

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